The Competitive Edge: Using Local Healthcare Data to Help Improve Census


Among the many challenges faced during the pandemic, plummeting census figures across the senior living space is near the top of the list. SNFs are struggling to meet occupancy targets, which is making the rebound from a difficult year even more challenging. Fortunately, there is useful data available that can help SNF operators but it is important to understand the relevant market and referral source data points that matter. By implementing a comprehensive strategy, defined with key referral metrics, new methods in market share analysis, aligned with a targeted marketing campaign, there are options available for SNF operators to use local healthcare data to help improve census.


Key referral metrics are one of the valuable tools SNFs should have on their radar. The power-of-data is the power-of-knowledge, knowing the types of referral trends in your market. When operators have the insight into Payer and Referral Trends, Discharges to area SNFs, Diagnosis breakdowns, and Readmission rates, they gain valuable insight into referral patterns and can identify opportunities within their facility that may require improvement. Imagine you now have the resources to compare hospital patient discharges and total discharges - just having these metrics would benefit any operator in analyzing their patient-mix and referral trends.